Featured
Here are the latest news and blog posts from our featured hotel blogs:
Hotel eMarketer
Hotel eMarketer features an insider look and best practices from the world of hotel / hospitality internet marketing. Overs a variety of topics related ebusiness, ecommerce, online markting, internet marketing and web strategy.
A Nifty Crowdsourced Apple iPhone App for Swiss Hotel School Students - Fri, 04 Feb 2011
Kudos to IMI for continuing to innovate and push the boundaries. A great story shared by dear friend and fellow tech enthusiast, Lukas Ritzel.
For the past few months some 80 international students of more ...
Future of Display Advertising – Is the Hotel Industry Ready? - Fri, 01 Oct 2010
Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware about.
To summarize, here are the ...
Understanding Why Hotels Rank Worst For Data Security And What To Do About It - Wed, 25 Aug 2010
The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet lags ...
Interview – Expedia’s Alex Gisbert on the recent Partnership with Yahoo! in Europe - Tue, 24 Aug 2010
An email Q & A with Expedia’s Alex Gisbert – We talk to Alex about the recent announcement about the Yahoo! – Expedia partnership that introduces Expedia’s travel booking & packaging engine on Yahoo! sites ...
Hotel Social Media Articles and the Diffusion of Innovation - Sun, 22 Aug 2010
It’s interesting to see how the buzz around social media and related developments has gradually grown over the past two years in the hotel industry. In 2008 social media was still considered a fad and ...
Younghotelier.com: A Passion for People!
Started in 2007, this site features video interviews with hoteliers, hotel concepts and hotelier humor with an emphasis on video content.
Swiss School Students Create Crowdsourced Apple iPhone App - Fri, 04 Feb 2011
For the past few months some 80 international students of more than 20 different nationalities who currently study at IMI University Centre in Luzern, Switzerland have collected data to create the the world’s first crowd-sourced student guide. The iPhone App is a collaboration with Luzern Tourism which also has its own tourism city guide and [...]
Study Clean – Stories from Swiss Hotel School Students - Fri, 28 Jan 2011
Study clean could be the slogan of IMI BA student Agnes Chee. She was surprised about the cleanliness and the well organized lifestyle during her studies in Switzerland cleanest city Luzern. For a project during her Bachelor Studies at IMI University Centre, she started a blog on cleanliness in Switzerland. One of the subjects to [...]
Bolsters in Switzerland – Stories from Swiss Hotel School Students - Fri, 14 Jan 2011
First of all what is a bolster? A bolster is a long narrow pillow or cushion filled with cotton, down, or fibre. In western countries, it is usually placed at the head of bed and functions as head or back support. Since approximately the 1960`s bolsters are also used in yoga classes. In order to [...]
The Future of Spa Design - Sun, 19 Sep 2010
Question: How have spas been affected as a result of the recession and how are they evolving? Clodagh: Spas are becoming more versatile and mutable because of the combination of the economic downturn and the increasing time poverty of spa goers. Rents are high, so to achieve a reasonable return you will find locations like [...]
Green Hotels – Marketing and Profitability Advantages of Environmentally Friendly Practices - Sun, 15 Aug 2010
Going Green Again – The marketing (and profitability) advantage of environmentally friendly practices By Jennifer Rodrigues, TravelInk’d It may be hard to remember, but not too long ago environmental awareness was the hot topic in the hospitality industry. Everywhere you looked there were hotels and restaurants ‘going green’ and executing ‘sustainability’ campaigns. Then, of course, the recession [...]
WebTravel2.com: Web 2.0 and Travel 2.0
Started in 2007, this blog features material on the Travel 2.0 phenomenon, Web 2.0, emarketing, ecommerce & technology in hospitality & tourism.
The Hotel Business Simulation for Hoteliers, CEOs and Students - Fri, 29 May 2009
If you’ve always dreamed of sitting at the helm of your global hotel empire…and terms like RevPAR, GOPPAR, bottom line profits and market share come easy, then perhaps it’s time you put your skills to the test! YoungHotelier.com is proud to introduce the first-ever real-time real-world business simulation for the Hotel Industry, in affiliation with [...]
Hotel Internet Marketing – Leveraging User Generated Photos and Video - Mon, 13 Apr 2009
A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers may need to get used to the fact that competing with their ‘official’ previews of what to expect, past guests [...]
A mobile marketing story from the near future - Mon, 16 Feb 2009
Here’s a peek at the hotel guest experience in the near future. With mobile phones becoming an increasingly important marketing and CRM channel, improving technology and awareness will soon allow hotel marketers to enhance the hotel guest interaction, in a very similar way to what’s described below…  Hotel Booking and Research Sam wants to [...]
How can Hotels and Restaurants use Twitter – Twitter Survey Suggestions - Mon, 09 Feb 2009
I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominent and very active Twitter users, to obtain their thoughts on Twitter use, connections, peeves, best practices and more. A big thank you to those of you who participated – the survey link was posted on [...]
Hotel Internet Marketing best practices and predictions from Bloggers and Experts - Tue, 27 Jan 2009
This year promises to be a challenging one for hoteliers. The internet offers a great source of inspiration and a superb platform for efficient marketing. Here is a collaborative document that shares the thoughts, ideas and best practices of 6 hospitality industry experts and bloggers on the key developments and recession-beating tips for 2009: This [...]
The Tourism & Hospitality Diaries
Started in 2005, this blog features news, commentary and best practices from the hospitality & tourism industries, particularly hotels.
Swiss Hotel Schools - The World's First Free Crowdsourced Student Guide for the Apple iPhone - Fri, 4 Feb 2011
For the past few months some 80 international students of more than 20 different nationalities who currently study at IMI University Centre in Luzern, Switzerland have collected data to create the the world's first crowd-sourced student guide. The iPho...
IMI University Centre Scoops up Awards at ZAGG Gastro Fair in Luzern Switzerland - Mon, 20 Sep 2010
ZAGG is one of SwitzerlandÂ’s success stories: a week gastro fair with ongoing live competitions in culinary and service. For many years ZAGG has been building up an audience of specialists who are interested in gastronomy and food, and is now in its 16...
Mobile Websites – Why your hotel can’t ignore mobile marketing - Mon, 20 Sep 2010
Mobile technology is no longer something we are simply anticipating. The development of new technologies and ideas has brought about higher expectations from your potential guests. With the increase in smartphone use and android applications, itÂ’s evid...
Hotel Data Security - Incorporating Tokenization to Protect Hotel Guest Information - Thu, 26 Aug 2010
Situation Status – Hospitality Industry Attains #1 Rank for Data Breaches
Hackers are becoming more sophisticated and targeted in their attacks, finding what works and repeating it over and over again with the “low hanging fruit”. According to Trus...
Yahoo picks Expedia to provide Travel Booking Engine on its European Travel Websites - Wed, 25 Aug 2010
On 12th August 2010, Yahoo! announced a partnership with leading online travel experts Expedia, who will provide a travel booking engine on Yahoo!Â’s sites across Europe (UK and Ireland, France, Germany, Italy and Spain). Through the partnership Yahoo! ...
